Berlitz, one of the world’s leading language training schools, decided to launch in Istanbul to add to their portfolio of global branches. They needed a creative agency to work as their marketing team and assist with all aspects of design related to their launch into the new market.
Magnetic developed a flawless launch strategy that created a buzz and educated local people on Berlitz Istanbul’s key offering. Magnetic created all elements of design, including printed marketing literature, website design, outdoor advertising, social media campaigns, promotional material and corporate stationery. Berlitz Istanbul achieved increased brand recognition, awareness and recall through Magnetic’s clear messaging and strong design skills.