Design challenge

A Syrian based NGO, Ghiras is an organisation working to promote child welfare causes and awareness to the serious issues facing children in the war-torn region. Ghiras, which means ‘sprout’ in Arabic, moved its HQ to Turkey following the outburst of the Syrian refugee crisis. That move ultimately precipitated the need for a complete rebrand.

Creative Solution

A total overhaul of the brand was called for. That meant starting with a new name, one that would represent the brands focus mission & global reach. Magnetic initiated a creative name-finding exercise to generate a new name for the organisation. By the end of the process, a new brand was born: Children of One World, in English, and Bir Dunya Cocuk Dernegi in Turkish. The re-naming demanded that a new logo be crafted along with a full suite of branded assets.


Magnetic produced a complete turnkey solution to the re-brand project. All of Children of One World’s (formerly Ghiras) corporate presentations, annual report & mailing templates were reproduced to conform with the new brand style. In general, Magnetic provided a complete and broad range of design & communication consultancy services to prepare and support the organisation in its efforts to provide relief to children caught up in disastrous circumstances.

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