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June 22, 2017

The new iPhone is due to be launched in September, and whilst we still don’t know what it will be called, lots of people are speculating whether it will have an Augmented Reality (AR) function built into its camera.

The main reason for this is that last week, alongside...

May 2, 2017

Augmented Reality (AR) is the perfect PR tool. It can help bring about a whole host of PR opportunities with it’s potential to give companies that true ‘wow’ factor.

PR is all about creating campaigns and developing ideas that really catch people’s attention. AR is the...

October 17, 2016

Unless you’ve been living in a hole the past year, I’m sure you’ve heard about the biggest tech trend of 2016, Virtual Reality.

However, all too often people are ignoring Virtual Reality’s cousin, Augmented Reality. The recent obsession with Pokemon Go proves that Augme...

June 14, 2016

Mixed reality refers to the merging of augmented reality and virtual reality. It has recently gained significant coverage after Microsoft declared mixed reality will be the next big thing. According to Terry Myerson, executive vice president for Windows and Devices Gro...

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