With 2017 in full swing, we’ve no doubt your company is busy setting targets and deciding what you hope to achieve in the coming year. One thing we can’t stress enough, is the importance of a strong brand. Having a powerful and consistent brand is crucial to standing out against competitors and creating meaningful connections with consumers. It allows you to develop an identity that shows who you are and what you represent. So, what are the advantages of having a good brand?
Right, so we all know the importance of branding. Put simply, your brand is the way people perceive you. It’s a direct reflection of your company, which is why it’s crucial to regularly take a step back and consider if it needs a revamp. There are plenty of reasons your brand might need a refresh, from regaining trust after a crisis, to simply refreshing a tired and dated image. Whatever your reason for rebranding, we’ve put together a list of five steps to consider before yo
Put simply, branding is the way your customers perceive you. It goes way beyond just a logo, or visual element. Branding is the sum of people’s perceptions that has the ability to influence all of the following: Improve recognition Create trust Differentiate from competition Support advertising Represent your promise to customers Provide clarity Create emotional connections Build financial value Inspire employees Generate new customers Provide business value Our corporate bra
Logos are a critical element of branding; they help your business stand out from the crowd. But, most importantly, your logo is how you are recognised. A logo provides a face for your company. It reflects your personality, values and principles. A company logo is often the first impression someone gets of a brand, and we can’t stress enough how important it is to get it right. The power of a logo lies in its visual nature. It should encompass the message, service, product and
Zero to Hero’ is a concept that refers to a full service that covers all aspects of your design needs. It’s ideal for anyone who wants to build a bespoke brand completely from scratch. So if you’re a new business start-up or you just want a complete rebrand, ‘Zero to Hero’ allows you to develop a totally fresh brand and corporate identity. But why is branding so important, I hear you ask? Well, at a time characterised by increased competition, a strong brand is fundamental to