Augmented Reality (AR) is the perfect PR tool. It can help bring about a whole host of PR opportunities with it’s potential to give companies that true ‘wow’ factor. PR is all about creating campaigns and developing ideas that really catch people’s attention. AR is the cutting-edge technology that allows you to do exactly that. How? For those that don’t know, Augmented Reality is an image recognition technology that allows audiences to see the world and your products in a who
We’ve got a new addition to the Magnetic team, so we thought we’d ask her a few quick questions so that you guys can get to know her! Beth: Hey, Laura. Welcome to Magnetic! We’re so excited to have you on board and looking forward to creating some really great things together. Can you start by telling us a little bit about yourself? Laura: Yes, sure! I’m a really positive, friendly and social person. I love travelling, music and yoga and I’m currently completing my Masters in
With 2017 in full swing, we’ve no doubt your company is busy setting targets and deciding what you hope to achieve in the coming year. One thing we can’t stress enough, is the importance of a strong brand. Having a powerful and consistent brand is crucial to standing out against competitors and creating meaningful connections with consumers. It allows you to develop an identity that shows who you are and what you represent. So, what are the advantages of having a good brand?
The Cannes Lions 2016 Festival of Creativity has been and gone, but we couldn’t let it pass without a quick post updating you on the winners of this years’ awards. Anyone who’s anyone in the world of advertising, marketing or tech knows about Cannes. It’s an eight-day festival that aims to be the central annual event for anyone creative. This year saw strong campaigns from animators, both hand-drawn and digital, as well as more progress in our favourite area, augmented realit
I’ve loved the guys at Oki-ni for a long time, when they closed down their Savile row store I was absolutely gutted. Since then they have always peaked my interest with their marketing campaigns and use of cutting edge design. This month they have partnered with digital innovators POSTmatter to create a series of 31 origami animations that offer a unique perspective their SS14 products from across their brand list. Founded in September 2001 initially both a gallery space/stor
We announced our new website in social media with an augmented teaser campaign. Our followers who scanned this pixellated image with the free Layar app on their smart phones were able to see our home page before the launch date. The campaign received so much attention, that the pixellated image of our new home page got scanned more than 500 times in one day. ---- Did you like this blog? Why don't you follow us on Twitter to get your fix of daily design and tech and inspiratio