Kraiv Property

KRAIV Property is an exclusive off-market real-estate firm, selling exceptional high-end homes and commercial properties.

 

Their existing website was plain and static, not at all representing the ‘luxury feel’ that had become synonymous with the brand and its target market.

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Magnetic set about implementing a sober palette, consisting of gold, charcoal and a dark turquoise. Together, these tones would combine to convey an opulent feel, with a modern touch. Following through that trend, we hand-picked a set of fonts; a bold and stylish grotesk for titles and headers, the other a subtle & modern sans for body text.

The overall theme was initially based on a minimal layout, overlapping boxes with parallax effects, affording a dynamic sense of movement across the site. The aim was to focus the attention of visitors on the stunning photos of luxury, high-end properties; KRAIV’s main draw for elite investors.

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