Lee Kum Kee are one of the world’s largest suppliers of sauce and condiments, serving over 220 products to more than 100 countries. LKK needed monthly newsletters for UK, Germany and Netherlands.
Magnetic's team of designers developed various newsletters, each having its own theme for each month. From Father's Day, to Chinese New Year, various concepts have been explored.
The results have been outstanding, click through rates are around 15% on average.