Print design

Augmented Reality

Community Currencies in Action

Design challenge

 

The New Economics Foundation (NEF) is the UK’s leading think-tank promoting social, economic and environmental justice. NEF needed a leaflet design that would introduce local community currencies in line with the Community Currencies in Action project (CCIA). CCIA is an EU funded project working to develop and deliver community currency demonstrations.

 

Creative solution

 

Magnetic designed a leaflet and added Augmented Reality to allow readers to view introductory videos of each currency when scanned. There was also an option to go to a particular website to find out more about that specific currency. The leaflets were distributed at seminars and university panels, where they have been viewed by a variety of sources, such as academics, students and members of the EU parliament.

Do you have a project in mind?
Would you like to discuss it with one of our team members?

  • White Facebook Icon
  • White Twitter Icon
  • White Instagram Icon
  • White YouTube Icon
  • White Pinterest Icon
  • White LinkedIn Icon

We use cookies to measure our site's performance.

By continuing to browse our site you automatically agree our web terms of service and cookie policy.

 

All works © Magnetic London Creative Services Ltd, 2017. Registered in England and Wales.

Please do not reproduce without the expressed written consent of Magnetic London Creative Services Ltd