Off Centre

Design challenge


Off Centre is a counselling, therapy, advocacy and advice service for young people living, working or studying in Hackney. They needed a design agency in London to produce leaflets and posters that would create awareness about psychological problems and show ways to seek help.


Creative solution


Magnetic designed a series of leaflets and poster for Off Centre, London. Instead of the usual cliché images like unhappy faces of young people, we pursued a less literate and more impactful visual narrative to describe the psychological conditions. Later on, young people visiting the centre mentioned to their therapists that the images on these leaflets accurately depicted how they felt deep inside.

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