Design challenge

Magnetic were appointed by The Partners to be official designers for all material relating to Istanbul Chamber of Commerce’s (ICOC) attendance at the prestigious real estate exhibition, MIPIM. ICOC needed a creative agency that would help them highlight investment potential in Istanbul, in line with the year’s ‘Digital Revolution’ theme.

Creative solution

Appointed as creative consultants and a ‘one-stop​ shop’ for all of The Partners and ICOC’s exhibition design needs,​ Magnetic were responsible for creating a range of design material. Magnetic developed a campaign identity which was applied to all ​printed and digital media, as well as a website design and user interfaces for touchscreen information points inside the pavilion. Magnetic also designed all printed materials for the exhibition, including the interior and exterior walls of the pavilion, outdoor banners, exhibition booklet, leaflets and magazine adverts. This printed material was enriched with Augmented Reality, allowing visitors to view new construction projects in 3D, watch introductory videos, see the pavilion’s location on Google Maps, go directly to the website and follow ICOC on social media.

Magnetic also devised the “Carry Istanbul In Your Pocket” campaign and orchestrated a high-tech photoshoot to capture various 360 degree panoramas of Istanbul. These panoramas were then embedded on pocket size cards and enriched with Augmented Reality, giving visitors the opportunity to experience the sights and sounds of Istanbul through their smartphone.


Project Owner:
Istanbul Chamber of Commerce

Executive Producer:
The Partners, Istanbul – Turkey

Graphic Design, Web Design, Visual Communication and Augmented Reality Agency:

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