What we did
Print design
We designed two adverts for the campaign. The first was centered around Chinese New Year and the second was centred around Chinese cuisine. The adverts were designed in three languages, English, German and Dutch, and were also used as tube adverts.
Outdoor ads
The campaign identity was created in line with Kung Fu Panda designs. The typeface reflected the bold appearance of pandas and incorporated large round shapes. A similar style was adopted in the logo design, which used black and white colours and bamboo leaves.
Digital design
A fully-responsive, dynamic and modern website was designed in line with the typefaces and colour palettes of the brand identity.
Print Design
Subtitle here
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam a egestas purus. Cras dui leo, laoreet eu pharetra ac, feugiat vitae turpis. Etiam pulvinar metus vitae tellus consectetur, non rhoncus nulla fringilla.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam a egestas purus. Cras dui leo, laoreet eu pharetra ac, feugiat vitae turpis.
Outdoor ads
Other promotional material designed included an apron, lantern, merchandising unit and banner. All of which were consistent with the colours and imagery of the brand identity.
Digital design
The campaign identity was created in line with Kung Fu Panda designs. The typeface reflected the bold appearance of pandas and incorporated large round shapes. A similar style was adopted in the logo design, which used black and white colours and bamboo leaves.
