Design is the creation of a plan or convention for the construction of an object or a system or in the case of the oxford dictionary: The art or action of conceiving of and producing a plan or drawing of something before it is made. It is in everything and anything you can see, touch, or even conceive. It is fundamental, yet has not always been as highly regarded as it is now.
Currently it seems as if, to lift a phrase from my good friend Jenai, working in media, marketing and design is the new ‘becoming a rapper’. Every corner of the earth seems to have new designers, agencies and web designers popping up everywhere.
And how thus this make us feel, bitter! Everyone complains about how saturated the market is and how no one wants to pay anymore. If this is the case then can someone please explain why even more companies are being launched into the big bad world that promise the universe but seem to fall off the edge of the earth soon after. I suppose it is a knock on from the evolution of the geek.
Now it seems that the apple macintosh armed hipstermatic masses, fuelled by Steve Jobs massaged psyches are the undercurrent that keeps the overpriced yet inherently so called ‘cool’ areas of our modern metropolis alive. Regardless the design furore has not reached fever pitch yet, most children don’t grow up idolising designers, we haven’t reached the late 90’s early 00’s bling rap, most of us are still overworked and under paid on top of that your mother still doesn’t understand what half of your team do and keeps asking if you actually have a real job.