Vitra operates globally from 13 manufacturing facilities in Germany, Russia and France and Turkey. With a wide range of products and an extensive distribution network, Eczacıbaşı Building Products Division currently exports products to more than 75 countries. As an industry leader, Vitra needed their Spring 2019 brochure to position them as innovative, tech advocates.
With vast product combinations, it would be impossible to include them all in a single brochure. We devised an interactive brochure that integrated Augmented Reality (AR) enriched content into the printed page. The new AR brochure was distributed to all showrooms across Turkey and allowed consumers to test how particular products and design variations would look in their own homes. The AR brochure has also helped to reduce Vitra’s exhibition costs, as fewer product combinations are required at trade shows and exhibitions.
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