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A London based Digital Marketing start-up, Optibus approached Magnetic for an online presence that was stylish and simple. The website needed to frame Optibus’ services at the heart of design.


Magnetic set about creating a user experience that delivered the Optibus message in an engaging and creative way. There was no way around having heavy blocks of text intended to propel the company’s value proposition. Magnetic transformed that heavy text into digestible portions using infographics, high contrast colours, different type sizes and weights.

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