Lee Kum Kee are one of the world’s largest suppliers of sauce and condiments, serving over 220 products to more than 100 countries. As part of their global campaign to emphasise the quality of their products, they needed a website to be available in five different languages for their European audience.
Magnetic team of web designers developed a website that featured two different prize draws. The first was an instant win campaign, using vouchers received when buying LKK products. The second was a prize draw to win Panda egg moulds.
Ease of navigation was crucial as the main aim was to provide key information about important aspects of the company.