With 2017 in full swing, we’ve no doubt your company is busy setting targets and deciding what you hope to achieve in the coming year. One thing we can’t stress enough, is the importance of a strong brand. Having a powerful and consistent brand is crucial to standing out against competitors and creating meaningful connections with consumers. It allows you to develop an identity that shows who you are and what you represent. So, what are the advantages of having a good brand?
Right, so we all know the importance of branding. Put simply, your brand is the way people perceive you. It’s a direct reflection of your company, which is why it’s crucial to regularly take a step back and consider if it needs a revamp. There are plenty of reasons your brand might need a refresh, from regaining trust after a crisis, to simply refreshing a tired and dated image. Whatever your reason for rebranding, we’ve put together a list of five steps to consider before yo