It might be time to take a closer look at how your website is performing. Your online audience visits your site to decide whether to buy from you and if they aren’t satisfied, they will leave your shop.
Does your website convert? Why is your bounce rate too high? Maybe your website's design doesn’t reflect your business goals and vision as perhaps it did. Is your website mobile-friendly? Or maybe your website just isn't in step with the look and feel of your brand.
If you have these questions, maybe it's time to redesign your website. You don’t want to invest -- but face it, you probably need to. A website redesign is no small investment, but you could be losing money every day by not keeping your website up-to-date and easy to use.
A well-designed website is one of the most effective marketing tools you have and in order to see significant results from any campaign, you need effective website. Here are 5 factors to keep in mind when considering a website redesign.
Your website design is not mobile-friendly
The number of people around the world who use a smartphone reached more than 5.1 billion in January 2019 and 46% of people who use mobile devices reported difficulties navigating websites.
In today’s multi-screen culture, mobile-first design and functionality is the only way to go. It is one of the most important factors in UX design and development.
83% of mobile users say that a seamless experience across all devices is very important -- be it on desktop PC's, tablets, or smartphones.
You could be losing customers (and money!) if you can’t deliver information to people where and when they need it.
Your branding or web design is outdated
Remember that you only have 3 seconds to make an impression on a visitor to your site, and poor design is sure to drive them away. Your prospect's first impression of your business will be based on what they see (or don't see) on your homepage.
48% of people believe website design is the number one factor in assessing the credibility of a business and 88% of online consumers are less likely to return to a site after a bad experience.
A site that is tough to navigate could also result in a high bounce rate and low time-on-site. Don’t let your visitors navigate away from your site after viewing only one or two pages; your goal is to bring them into your funnel.
Make sure your website stands out. Following the market trends will not differentiate you from your competition. The more creative your website design, the more you will draw attention!
Your website is not generating conversions
Is your website receiving traffic but no leads or transactions? Your website could be missing a very important strategy -- a conversion funnel.
Having a well-structured conversion funnel is as important as having an effective website design. And your conversion funnel and design strategy should work together to attract potential buyers. A well-thought-out user journey will keep visitors moving through your funnel.
Remember that your website is a platform on which your visitors make purchasing decisions. If your customers can’t find your products or services, they will not buy from you.
Your website is not SEO-friendly
You could be missing out on thousands of visitors if your website is not optimized for SEO. You need to have the appropriate tags, coding, content or descriptions to rank and have an optimum site performance.
Consider performing a site review or audit to determine potential problems or limitations that might be causing poor organic search engine results. The best time to ensure a search engine-friendly site is during a website design or redesign.
You don’t have a website at all
You’ve been in business for years but you haven’t invested in a website yet. You still rely on your bricks-and-mortar store or you are only leveraging marketplaces such as Facebook, Amazon, and Etsy.
Potential buyers could be searching for you already. Perhaps they want to check if you’re legitimate or just want to know more about your products or services. Having a website helps to attract visitors, and visitors mean conversions.
All businesses need to have a hub where consumers can learn more about their products or services. The shift to online is no longer a trend -- rather a need. And having a poor website - or worse still, no site at all - is fundamentally bad
Looking for website design inspiration? Here are some samples to squeeze those creative juices.