When it comes to building a memorable brand, it's all about consistency within the branding.
Brand guidelines are a very useful resource as a way of communicating with current and prospective customers within your target audience. They are a set of rules to create a unified identity when connecting multiple elements within your brand, such as:
Every time someone visits your website, receives marketing in the form of social media or physical takeaways, they receive a hint of your branding outside of the content they actually consume.
By having set rules and restrictions, it becomes possible to communicate a consistent brand identity. At Magnetic, we work with some of the world's biggest brands and have created many complex brand guidelines to suit their needs and elevate their in-house branding to align altogether.
Setting Rules and Standards
Guidelines are especially important for cohesion. An agency will take the brand image and ideas that are perfectly organised inside your mind and translate them into actionable branding rules. Whether it be the colour scheme, font or branding etiquette we will transform this into a specific rulebook and implement it for all of our work.
With brand guidelines we can keep a precise focus on the brand as it is and where we want to take it. Every piece of content should be working towards the same goal with the same visual media.
Brand guidelines allow a company to excel under a united vision. This means the tone, styling, graphics and advertising are all created in a similar notion. Sometimes an open brief can be intimidating, so guidelines allow the in-house team and agency to work together towards your businesses goals.
Inconsistent branding simply looks bad. One of the key reasons your brand needs guidelines that we will study and implement is that we want your company to come across as well established and competent so it can thrive and win against other competitors. Recognition and professionalism are key.
Branding is the first visual that your audience will see. Even if you think your brand has exceptional guidelines we can guarantee scalability once we've worked our magic on your rule book. Guidelines provide a make or break relationship visually so they must be well thought through and consistent.
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