What Is a Creative or Full-service Agency?
Updated: Oct 13
A creative agency develops ideas and produces work that helps a brand communicate. Its team may include strategists, designers, writers, filmmakers and developers. A full-service agency offers several connected disciplines, although the exact services and delivery team vary. Ask what is included in the proposal for your project.
Explore Magnetic’s creative and marketing services.
Why Would You Need Us?
An agency can help when your team has a business goal but needs support turning it into a clear message and finished work. That could mean defining a brand, explaining a new service or producing a campaign across several channels.
How Would We Build Your Brand?
The starting point is understanding your audience, offer and current materials. From there, the team can recommend the strategy, design, copy or digital work the brief requires. Agree what will be delivered and how you will assess it, rather than assuming every available service is needed.
We Create Brands That Celebrate Uniqueness
We have the ability to uncover the essence of the people we work with, their story and the values and morals that guide their branding. We excel in helping small businesses find their brand voice without taking away the individualism of their brand. We pride ourselves in being ethical professionals who want to make a difference. There’s nothing small about a small business.
For a small business, a defined first project can make the relationship easier to assess. Choose a brief with a clear purpose and review the work, communication and handover before committing to a wider programme.
What to include in an initial agency brief
A useful first brief gives the agency enough context to ask better questions. Cover:
The business problem: describe what is happening and why it needs attention.
The audience: identify who needs to understand or respond to the work.
The desired action: explain what you want those people to do next.
Existing evidence: share customer questions, current materials and relevant performance information.
Constraints: state the budget range, deadline and requirements that cannot change.
Decision-making: identify who will review the proposal and approve the work.
If you are unsure which deliverables you need, say so. The agency can help define them once the problem is understood. If the scope is already fixed, provide the required formats and quantities so proposals can be compared fairly.
Ask the agency to explain its approach, assumptions and exclusions in plain language. You should be able to trace each proposed activity back to the problem in your brief and understand what your team must contribute.
Ready to learn more about how working with us can truly put you ahead of the curve and grow your business? Get started. Or, If you have a project in mind, set up a meeting with a member of our team.
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