Owning a website and a social media platform can be all that is required to complete the missing puzzle, especially in marketing. With most consumers now drifted to social media, aligning your social media accounts to your website has become fundamental for all businesses.
Why Your Website Has to Align with Your Socials
1. Easy Communication and Connection With Your Customers
Linking your social media with your website provides a connection to your business or personal pages on social media platforms. Serious visitors that could likely convert will want to check your social media pages for easy and fast access to general information on you and your business.
They'll also seek regular updates or events on your products or services. It is generally expected that at least one out of every visitor to your site will want some form of connection to your brand, and your social media is the first place they turn to.
2. Demonstrate Authenticity and Build Trust
Your brand might be well-polished and promise all the best things to customers, but customers are easily converted when they feel your brand is authentic, and when they can easily connect or trust the brand.
To achieve this, you need a website that is transparent and meaningful. How can you do that? The most effective way is to go further from storytelling to align your website with your socials. By doing so, you can show you’re your brand really represents and what your followers think of your brand and the products you offer.
3. Create a Unique Online Presence
Aligning your social media with your website sets your business aside from others in your niche. When people search online, they are met with tons of options, so they tend to go for what they perceive as reliable – a brand that’s trustworthy. Your social media is unique to you and is a great platform to showcase your brand’s authenticity and current customers positive experience with it.
Customers and visitors feel more attached when they get to your site and find links to your social media. It seems like a back door to see you and your business for what it is.
4. Google Favours Websites With Social Media Links
Linking your website with reputable social media networks signals search engine crawlers that your website has some level of trust. It is a good SEO strategy that can push you to the top of the Search Engine Results Pages (SERPs) in no time. You can note this in almost all websites you see on the first page of the SERPs. Create a social media platform, keep it active and engaging, link it to your business website, and watch the change.
By aligning your website with your socials, you will not only drive traffic but will also register sales prospects and conversions. When you utilise the duo, your digital marketing strategy will be a strong base to work from.
Let’s discuss how we can help you create an optimised and high converting digital marketing strategy for your business, Get started. Or, If you have a project in mind, set up a meeting with a member of our team.
If you’d like to chat with us right now, click on the messenger icon in the bottom right to talk to a team member live.