META BRANDWEEK —
Brand Week Istanbul: the largest creativity and business festival of the EMEA region.The theme of the event highlighting 5 global injustices: digital inequality, the climate crisis, the unequal burden of immigration, widening social inequality and the injustice of representation of poorer counties.
Brand Week brings together the best of creatives and creators to show how creative industries play a pivotal role in shaping tomorrow. Our job was to bring it to life.
The challenge
Beginning of a History
Brand Week Istanbul called for a message that felt ambitious yet relatable, capable of spanning tech policy, marketing, and innovation - without sounding corporate. We developed the full content system, including motion, stage design, speaker decks and signage. The visual language was informative but warm - giving Meta a clear and welcoming voice as a leading authority.
How we navigated it
The event came together with aplomb. An agenda that including moving speeches, real insights and a meeting of the sharpest minds in the business. Every surface matched that ambition, with Meta’s role central, but not overbearing. The result was a confident, cohesive presence that connected with policymakers, industry heavyweights and creatives alike.
WHAT CHANGED
