Lee Kum Kee are one of the world’s largest suppliers of sauce and condiments, serving over 220 products to more than 100 countries. Magnetic were appointed to create a visually striking campaign for Lee Kum Kee's partnership with Dreamworks’ release of Kung Fu Panda. Lee Kum Kee needed a design agency to help with all the creative material needed for the campaign, which was rolled out in three different countries: the UK, Germany and the Netherlands.
Magnetic created all aspects of the campaign, from campaign identity and logo design to social media posts and promotional material. Magnetic also designed a fully responsive website, which had two separate prize draw mechanisms, a Chinese culture page with fun activities and a recipe section. Our designers adopted a Chinese theme with a red, white and yellow colour palette and traditional Chinese shapes and patterns. Magnetic also created a calendar and recipe booklet consistent with the traditional Chinese elements of the brand identity, all of which were available in three languages.
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