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Let's Panda

Lee Kum Kee are one of the world’s largest suppliers of sauce and condiments, serving over 220 products to more than 100 countries. Magnetic were appointed to create a visually striking campaign for Lee Kum Kee's partnership with Dreamworks’ release of Kung Fu Panda. 

What we did

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Key visuals / print ads

We designed two adverts for the campaign. The first was centered around Chinese New Year and the second was centred around Chinese cuisine. The adverts were designed in three languages, English, German and Dutch, and were also used as tube adverts.

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Campaign
identity design

The campaign identity was created in line with Kung Fu Panda designs. The typeface reflected the bold appearance of pandas and incorporated large round shapes. A similar style was adopted in the logo design, which used black and white colours and bamboo leaves. 

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Social posts

Magnetic also developed the social media posts for the whole campaign, which included both copywriting and design.

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Web design

A fully-responsive, dynamic and modern website was designed in line with the typefaces and colour palettes of the brand identity.

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Magnetic created all aspects of the campaign, from campaign identity and logo design to social media posts and promotional material. 

Campaign identity design

Subtitle here

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam a egestas purus. Cras dui leo, laoreet eu pharetra ac, feugiat vitae turpis. Etiam pulvinar metus vitae tellus consectetur, non rhoncus nulla fringilla.

Key visuals
/ print a
ds

Subtitle here

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam a egestas purus. Cras dui leo, laoreet eu pharetra ac, feugiat vitae turpis. Etiam pulvinar metus vitae tellus consectetur, non rhoncus nulla fringilla.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam a egestas purus. Cras dui leo, laoreet eu pharetra ac, feugiat vitae turpis.

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Other applications

Other promotional material designed included an apron, lantern, merchandising unit and banner. All of which were consistent with the colours and imagery of the brand identity.

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Web design

The campaign identity was created in line with Kung Fu Panda designs. The typeface reflected the bold appearance of pandas and incorporated large round shapes. A similar style was adopted in the logo design, which used black and white colours and bamboo leaves. 

 

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Social posts

Subtitle here

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam a egestas purus. Cras dui leo, laoreet eu pharetra ac, feugiat vitae turpis. Etiam pulvinar metus vitae tellus consectetur, non rhoncus nulla fringilla.

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