WHAT WE DO
A CREATIVE AGENCY FOR STRATEGY, DESIGN AND DELIVERY
Magnetic works across branding, communications, localisation, graphic design, digital, marketing, video, augmented reality and experiences.
You can use one part of the team for a defined job or call on several when the brief reaches across channels, markets or stages of delivery. We work from London and Istanbul, with specialists who stay close to the thinking as well as the work itself.
Dryad / Branding
Bonjuk Bay / Digital
.avif)
World Rakı Week / Experiences
ONE CONNECTED TEAM
THE BRIEF DECIDES
THE TEAM
Service menus are useful. Real briefs are less tidy.
A rebrand may also need a website and launch campaign. Entering a new market can affect the message, media plan, content and customer experience. An event might begin with a strategic idea but require film, printed materials and digital interaction before anyone arrives.
We build the team around the job. One lead keeps the work on track while each specialist remains responsible for their part.
You are not required to buy every service. You simply do not have to find and manage several agencies when the brief needs more than one.
OUR SERVICES
01
Branding
We help new and existing brands define their positioning, architecture, naming, messaging and tone of voice. The strategy gives identity, digital work and campaigns a clear foundation.
02
Communications strategy
Communications strategy establishes what an organisation needs to say, who needs to hear it and where the message should appear. Our work covers communications audits, stakeholder planning, messaging, campaign strategy, launches and channel planning.
03
Multi-market localisation
International work needs to remain recognisable without ignoring the realities of each market. We adapt brands, messaging, campaigns and content around local language, culture and customer behaviour, while coordinating delivery across markets.
04
Graphic design
Our graphic design work includes print, campaign materials, presentations, pitch decks, reports, editorial design, templates and packaging. Every piece is designed for the way it will be read, used or produced.
05
Digital and web design
We plan and design websites, landing pages, ecommerce platforms, booking journeys and digital products. UX, UI and design systems make those experiences easier to use and simpler for internal teams to manage.
06
Marketing
Marketing should create demand, reach the right people and give them a reason to act. We plan and run campaigns across content, social, paid media, search, CRM and email, either for a specific launch or as ongoing marketing support.
07
Augmented reality
Augmented reality can turn packaging, printed materials, products and physical spaces into interactive experiences. We create AR for campaigns, events, destinations, demonstrations and training when the technology gives people a better way to explore the subject.
08
Video and animation
Brand films, explainers, product animation, motion graphics and social video each ask for a different kind of storytelling. We develop the idea, shape the visual language and produce versions suited to the channels where the work will appear.
HOW A PROJECT TAKES SHAPE
01
Get clear on the job
We start with what needs to change, who the work is for and what is already known.
The brief, existing research and practical constraints help us identify the decisions that matter. We also agree who needs to contribute and who has final approval, because finding that out halfway through rarely improves the work.
02
Set the direction
Strategy and creative direction are developed before production expands.
Once the route is agreed, we define the outputs, specialists and market variations required. Responsibilities and review points are made clear at the same time.
03
Make the work
Named owners manage production, adaptation and rollout. Each specialist stays accountable for their work, with one lead maintaining the wider view.
You know what is happening, what is waiting for approval and what your team needs to provide.