We were very excited to exhibit at the B2B Marketing Expo, as it was our first face-to-face event since the pandemic began.
We had all our marketing materials and our stand walls enriched with Augmented Reality technology. We used WebAR, so that visitors could scan our stand walls just by using their normal camera app on their phones to explore the interactive content, without the need to download a specific app. WebAR makes the AR experience frictionless, and the user journey flows without any obstacles.
