SERVICES / MARKETING
Marketing
We help brands plan, make and improve marketing across the channels that matter to them.
That can mean a campaign, a new market launch, ongoing content and paid activity, a CRM journey or extra capacity for an internal team. Magnetic brings strategy, creative and delivery together around the job the marketing needs to do.
What we help with
01
Marketing strategy and planning
Marketing activity is easier to manage when each channel has a clear job. We help define the audience, proposition, priorities, channel roles, campaign rhythm and measures that will guide the work.
02
Integrated campaigns and launches
A launch needs more than a set of disconnected assets. We bring the proposition, creative idea, content, media, landing pages and customer journey together so the campaign has a clear route from attention to action.
03
Content and social
Consistent content still needs a reason to exist. We create content systems, channel plans, campaign assets and social content that give teams something useful to say and a practical way to keep producing it.
04
Paid media and performance
Paid media works best when the audience, creative, landing page and measurement are considered together. We can support campaign setup, creative testing, audience planning, budget allocation, optimisation and reporting across paid channels.
05
CRM and lifecycle marketing
The relationship should not end when someone clicks or enquires. We help map email and CRM journeys around the moments that matter, including onboarding, nurture, conversion, retention and re-engagement.
06
Ongoing marketing support
Some teams need regular strategic and creative support without adding a permanent internal role.
We provide ongoing access to the people and skills needed for the agreed work, with the scope shaped around priorities rather than a fixed package.
What the work can include
Depending on the brief:
Every engagement is scoped around the decisions, activity and capacity required. We use existing research, data and channel knowledge before recommending more work.
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Marketing audit and strategic review
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Marketing strategy and channel planning
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Go-to-market planning
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Content strategy and production
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Social media management
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Paid media management
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CRM and lifecycle journeys
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Email content and automation
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Ongoing campaign and marketing support
PRFKT
Prfkt® had grown from the clinical expertise behind Medica Forte into a skincare brand with both consumer and professional audiences, creating a more complex marketing challenge.
We developed the marketing strategy around its brand architecture, customer groups and routes to market, giving Prfkt® and Prfkt® Pro a clearer plan for how they communicate, reach customers and grow without blurring the roles of the two offers.
Rüya
Rüya had a prime Mayfair location and a strong restaurant experience, but relied too heavily on passing footfall and hotel guests to fill tables. We ran the restaurant’s marketing across paid search, paid and organic social, CRM, content, PR and events, combining an always-on strategy with tactical campaigns when bookings needed a push. The work helped generate sold-out events, a 400%+ increase in email click-through rate and more than 20,000 weekly Google Business Profile views.
Selected MARKETING work
Marketing connected to the wider brand
Marketing is easier to recognise and manage when the strategy, identity, content and customer experience are working from the same set of decisions.
Magnetic combines marketing with brand strategy, digital and web design, graphic design, video, events and strategic consultancy. That means we can move from the proposition to the campaign, landing page, presentation, CRM journey or live experience without losing the thread.
Magnetic has teams in London and Istanbul. For international work, we can establish what should remain consistent across markets and where language, culture or customer behaviour needs a different response.