Creating excellent website copy requires a deep understanding of your target audience, SEO knowledge, marketing psychology knowledge, and the understanding of writing engaging and compelling copy.
However, a few other essential components can make your website copy sell for you, and that's what we'll show you in this article. Just keep reading!
Give your website copy a personality:
You should master the art of creating a personality for your copy to give a tone to your brand that reflects a strong buyer persona and message. For instance, if your ideal customers are chronic insomniacs, you have to write copy that speaks their language, uses their jargon and addresses their pain points.
Make your website copy easy to scan:
Most online visitors get overwhelmed with the enormous amount of results they get from their search, so they are more inclined to scan through your content than have a thorough read. If they find it difficult to scan your copy and get the information they need, they’ll immediately exit and look elsewhere. Here are tips to make your website copy easy to scan:
Bold your headings and subheadings so they can be easily located
Get to the point
Use numbering or bullet points
Write shorter paragraphs and sentences
Use images to demonstrate your points further
Use your target audience tune.
Make your website copy mobile-friendly
Using a responsive web design is the most effective way to make your website mobile-friendly. If your site is built with a responsive design, it should be easily accessed and navigated with mobile phones and tablets. With the increasing rate of people accessing websites on their mobile devices, it is crucial to improve your website design. Here are the factors to pay attention to:
Change the font size for mobile devices
Use shorter sentences to explain your point
Break your content into smaller paragraphs
Use brief descriptions and add “read more” where possible
Use colour shades and white space to create chunks of content
Include related and relevant links to your website copy:
This is one of the best ways to keep visitors on your site and make them view your site as resourceful. Here are some of the reasons for including links in your site:
Helps your customers and visitors know more about the subject
It improves your site SEO and increases rankings
It navigates readers to relevant pages
Nonetheless, you should avoid using links on your site. They are only necessary when you have to give customers information that's not on your page.
Add a Call to Action (CTA):
The purpose of reading a website copy that intends to make sales is to motivate your readers to take action as fast as possible. It's only with this they can be encouraged to purchase your products or services. Here's what to watch out for when writing a CTA:
Keep your CTA simple
Keep it short
Include words of action in your CTA. E.g., "You're a click away!"
Even though the competition to drive more traffic and get more sales with website copies is high, you can always come on top. If you implement these proven tips we've enlisted, you can have your site make more money for you. All you have to do is start today!