Developing a website with high-quality content is not enough to beat your competition, as the effort and resources put into it will go to waste if it doesn't get attention on the web. The competition across several industries is stiff, and no one is looking to give away their position. In this article, you'll learn some proven strategies you can utilise to make your website seen in your industry or niche.
Choose the Right Keywords
For Google, a perfect keyword should be about three to five words or phrases. The organic method of figuring out your industry or niche keywords is to put yourself in your customers' shoes. By doing this, you'll realise that you can easily tell the three to five words your ideal customer would enter in Google to find your products or services.
However, you also have the option to conduct keyword research using SEMrush – a top-rated keywords research tool to get those particular words/phrases that are most commonly used by searchers in your industry.
Your Content Should Be Easily Shareable
This is a basic step, and while you may have done it already, you could have possibly missed out on some angles. On all your blog posts, add social media share icons to tell your readers and visitors that they can always share your content on any of their social media platforms. Although social media share doesn't have a direct contribution to your ranking, they can quickly make a go-to source with time. You can also earn inbound links with social share. It is also a confirmed benefit that Google algorithms look out for in sites.
Optimize Your Site Images
If you already have images scattered across your website that have not been optimised, you can still take them down and upload fully-optimised images. Image optimisation simply means tilting your images accurately, with keyword-rich descriptions, and including alt tags and excellent captions to describe and categorise the image's purpose on your page. It is also important to optimise your images for desktop and mobile, in order to prevent large images from taking a long time to load and if your images are optimised correctly, they will be easy to find and indexed by Google image search, an indirect but resourceful route for searchers to land on your website.
Use Unique Tag Lines and Meta Descriptions for All Pages
In the search engine results pages (SERPs), title tags act as the headlines of each page, while your meta descriptions serve as the descriptive text. Not only do both key factors inform search engines of the relevance of each page, they also influence how your pages are displayed in search engines.
Your choice of title tag and meta description has dual roles, which are to rank your pages higher and increase clicks on the search engine results pages.
Although it can be very competitive and challenging, that competition you see above you in the industry also knocked someone out to get there. You have to actively improve your website to increase your chances of getting more attention in the SERPs.
You can achieve this by hiring us as your website consultants or for our ‘done for you’ packages. Want to find out what it's like working with us? Get started. Or, If you have a project in mind, set up a meeting with a member of our team.
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