SERVICES / VIDEO AND ANIMATION
Video and animation
We make films, animation and motion systems for brands that need to explain something clearly, launch with energy or give an idea a form people can follow.
Magnetic is a video and animation agency that connects the brief, script, visual language and production. That can mean a brand film, product explainer, campaign video, motion identity, social cutdown or content system for a live experience.
What we help with
01
Brand films and campaign video
A film should give the audience a reason to keep watching and a clear idea to take away.
We develop the concept, narrative, visual direction and production for brand films, campaign launches, social campaigns and key moments in a wider marketing programme.
02
Explainer films and product animation
Some products and services are difficult to show in a single image or paragraph.
We use animation, motion, visual metaphor and clear sequencing to explain how something works, why it matters and what the audience should do next.
03
Motion design and animation
Motion can give a brand a recognisable way to behave across screens and channels.
We create motion identities, animated graphics, title sequences, transitions, 2D and 3D animation, infographics and systems that can be used across ongoing content.
04
Social and short-form video
Short-form content still needs a clear point.
We create cutdowns, vertical edits, animated posts, product clips and social-first content designed around the channel, audience and attention available.
05
Event and presentation content
Events and presentations need visual content that works at scale and in the room.
We create screen content, stage visuals, speaker support, animated decks, projection content and motion systems that help the audience follow what is happening.
06
Editing and content adaptation
One film often needs to work in several places.
We can adapt existing footage and finished work into different durations, aspect ratios, subtitles, languages and channel formats without losing the main idea.
What the work can include
Depending on the brief:
Every project is scoped around the audience, message, format and production requirements. We establish what the video needs to achieve before deciding what it needs to look like.
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Creative concept and narrative
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Storyboards and visual development
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Motion design
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2D and 3D animation
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Explainer films
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Product and service demonstrations
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Brand films and campaign video
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Short-form social
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Event and presentation screen content
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Subtitles and language adaptations
Selected video and animation work
Animation
Showreel
Video connected to the wider idea
Video rarely works on its own. It may need to explain a new proposition, carry a campaign, introduce a brand, support an event or help a digital experience make sense.
Magnetic combines video and animation with strategy, brand, graphic design, digital, marketing, augmented reality and events. That means the film can be built around the wider idea and adapted for the places where people will actually encounter it.
Magnetic has teams in London and Istanbul. For international work, we can establish what should remain consistent and where language, culture, casting or audience behaviour needs a different response.