Design challenge 


Magnetic were approached by Swansea University's College of Engineering to create a bookmark which was embedded with Augmented Reality technology. The bookmarks were distributed amongst prospectuses and at open days to encourage students to study engineering at the university.

Creative solution


Magnetic’s team created an eye-catching bookmark design that took users to a recruitment video and provided contact information when scanned. Magnetic were in charge of all elements of design and production and managed everything in-house, from developing the initial design idea to implementing the AR technology and finally printing the finished product.

Magnetic are fresh, fun and creative, and they met our brief spot on. We are really happy with our bookmark designs, especially as the Augmented Reality aspect has been so popular with students, increasing downloads and engagement at our international fairs.

Tamsyn Protheroe,

Digital Marketing and

Communications Officer

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