One of London’s largest development projects since 2002, spanning across 85 acres, Wembley Park is host to 7,000 new homes and over 8,000 new jobs. Injected with new life, the area is now bubbling with activity. With that comes a common public relations challenge; finding engaging ways to communicate with the local community.
Wembley Park produced a four-fold leaflet with the latest news, updates and events for local residents.
Magnetic then enriched the leaflet with AR, providing an impactful, informative and engaging experience targeted at blooming young-professional demographics. AR also empowered the communications team with the ability to track unique views and overall engagement with leaflet distribution.