KUNG FU PANDA LKK —
To celebrate the launch of the new blockbuster movie Kung Fu Panda 3, in collaboration with Dreamworks and our client Lee Kum Kee we were tasked to create a campaign that made people across Europe shout “Let’s Panda”!
The challenge
Let’s Panda!
Throughout the entire process, we not only worked to maintain and protect the Lee Kum Kee brand, but also combine this with the Dreamworks guidelines to create something that was both visually-appealing and on-brand(s). The assets ranged from billboards and outdoor ads to POS materials and branded merchandise, calendars, bowls, you name it. This was a truly 360 campaign covering both online and offline activations.
How we navigated it
A campaign that was on every corner, bus stop and in every shop window across the UK. Taking the panda to the continent (not a sentence we thought we’d say, we then used our campaign localisation skills to adapt this to Dutch, German and French.
What changed
