HOUSE OF ANGOSTURA 2018 —
For our campaign with Angostura, the famous rum bitters brand, they wanted to pay homage to the decadent 5* Queens Park Hotel in Port-of-Spain. The challenge lay in offering customers a taste of the laidback Angostura lifestyle, whilst making it fit for the bohemian streets of Shoreditch, London. Stand out, but welcome inside in a way that only Angostura can.
The challenge
A taste of Trinidad & Tobago on the streets of London
The answer: We transported TT Liquor from the heart of London’s East End to sunny Trinidad & Tobago. Working with one of our trusted event production partners, we created a bedazzling experiential pop-up. Every surface and physical touchpoint was enriched with augmented reality content, unlocking unique digital experiences that brought the story to life at the tap of a button.
How we navigated it
Cocktail cards came to life with a video from Angostura’s Head Mixologist showing how to make it. Coasters launched a Spotify playlist to help the drink go down even smoother. Passers-by could even scan the window poster and be transported inside, driving footfall from busy streets into a serene oasis.
Scan each QR code to experience it for yourself…
What changed
