GREYMORE —
‘The London Solicitors’ approached us during a key phase of transition. The brand had outgrown its original identity and lacked a unified narrative to guide growth. They needed a new, contemporary brand that still retained the trustworthiness that they’d built the back of the firm on, but with a modern edge.
And so, Greymore was born.
The challenge
The next chapter in the story.
Based on stakeholder workshops with senior partners within the firm and a wider market and brand positioning project, we delivered the foundational brand strategy work. Built from the ground up for a new brand entering the World, the new Greymore brand needed a positioning, tone of voice, and visual direction.
How we navigated it
Not just a brand refresh, but a complete evolution. The next chapter in the firm’s history. Greymore emerges as a dynamic, forward-thinking law firm. One built for today’s World. The new brand was brought to life through a responsive website, a full suite of social and print assets, merchandise and more.
Same vision, new vehicle. Greymore.
What changed
