
FLY-INN BEACH —
For one of Türkiye’s largest beach clubs, the start of Spring means it’s time to throw open the doors and start the party season. This brings its own challenges, as every year the club needs bums on deckchairs and feet on the dancefloor. It’s Magnetic’s job to get people there, so the team at Fly Inn Beach can do the rest.
The challenge
Where beats meet the beach

From thumb-stopping reels for world-famous DJ’s to designing must-have swag, Magnetic is Fly Inn Beach’s hub for everything and anything creative. Our campaigns are designed to have maximum impact from Day 1, as there’s no time to waste in a seasonal industry. Every season we create a bespoke content strategy based around key events, before producing all touchpoints from leaflets to billboards - 360 by design.
How we navigated it



With our help Fly Inn Beach has grown their Instagram community to over 40k followers and they are a go-to destination for natives and visitors alike. Hosting multiple sold-out events and filling sun-beds every Summer, they’re now well-established on the Çeşme beach scene.
What changed






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