Llama Impact Accelerator —
Llama Accelerator Africa is a programme put together to support high-impact founders across the continent. The initiative needed a brand that felt innovative, forward-thinking and energising for founders - but still credible to investors.
The challenge
Bringing Llama to
Sub-Saharan Africa
We shaped the entire launch identity and Llama Accelerator universe, creating a flexible design system with vibrant visuals, accessible typography, and a modular layout system for scale. The Llama brings a playful aesthetic to a serious accelerator, with real impact.
How we navigated it
The accelerator launched with a brand fit for pan-African growth - distinct, confident, and ready to adapt. The visuals now match the energy of the mission. Once complete, we produced regional adaptations for rollout across 4 countries in SSA: Kenya, Nigeria, Senegal and South Africa.
What changed
