META YOUTH SUMMIT 2025 —
Meta’s Youth Summit is a beacon spotlighting the positive role of digital platforms in civic life across Kenya, South Africa and Nigeria. Meta wanted to engage younger audiences through its Public Policy work, while showcasing responsible digital citizenship across emerging markets. But doing so required more than messaging - it demanded a format that would resonate with diverse youth cultures, without losing strategic consistency.
The challenge
Bringing together young change-makers across Africa.
We ran stakeholder workshops to align on goals and surfaced regional insights that informed the full creative strategy. From there, we designed a visual identity that balanced energy and integrity - scaling the core look and feel across Kenya, South Africa and Nigeria while preserving cultural nuance.
Our work shaped the visual and strategic foundation of the summit, building an identity that felt both culturally-grounded and globally aligned.
How we navigated it
A vibrant and recognisable brand for the Meta Youth Summit series, now equipped to scale across markets.
Our work helped position Meta as an active, credible supporter of youth empowerment in digital spaces.
What changed
