The london pub —
The London Pub had all the ingredients - a million-pound refurbishment, stunning 82-cover courtyard, and prime Bloomsbury location. But how do you transform a quiet hotel bar into a buzzing destination that feels authentically local while welcoming travelers? Imperial Hotels needed a bold campaign to establish The London Pub as everyone's go-to spot.
The challenge
Everyone's Local: Bringing Bloomsbury's Hidden Gem to Life
We built the brand positioning around one powerful bit of wordplay: "Everyone's Local." It worked on two levels - this is everyone's local pub, but also everyone is a local here. We created a campaign ecosystem across every touchpoint. This included playful messaging called "The Unspoken Pub Rules" - a cheeky series of illustrated posters celebrating British pub culture. We layered in London-inspired puns to make content social-first, relatable and quintessentially London.
How we navigated it
The deliverables created a complete brand world for The London Pub. Most importantly, we gave Imperial Hotels a campaign that does what great pub brands do best: makes everyone feel welcome while celebrating authentic local character. With fresh creative assets and multiple activation opportunities ready to roll, The London Pub opened its doors as Bloomsbury's newest local with a sold-out launch event.
What changed
