World raki week 2024 —
In 2024, World Rakı Week was back and bigger than ever. Once again, Magnetic x Yeni Rakı worked together to host a series of events across London, Europe and beyond. After the success of 2023’s edition, the challenge was to make it bigger, bolder and more global than ever.
The challenge
The biggest-ever celebration of Raki culture
We created the first ever House of Yeni Rakı, a multi-event experience centre which brought the best drinks, music and creative experiences under one roof in the heart of bustling Soho. The pop-up experience brought intimate Sofar Sounds gigs, workshops with famous artists and food from globally-renowned chefs together for an experience that delighted all the senses.
How we navigated it
This incredible experience translated into multiple sold out events, a 2.5k+ increase in Instagram followers, Yeni Raki’s highest ever shipment (20% increase YoY), and trade partners in 4 new countries signing up to be a part of 2025’s edition of World Rakı Week. It was an experience to remember - and most importantly got liquid on lips. Roll on 2025…
What changed
