We are thrilled to be working with Dryad. Dryad is a groundbreaking technology start up that provides ultra-early fire detection as well as health and growth monitoring solutions for public and private forests.
Dryad were looking for a new look and feel, a stronger online presence and to build distinctive brand guidelines that reflect their advanced technology and their dedication to the natural world. We started by designing the logo, which had to aesthetically combine the image of forests with that of Dryad’s sensors . This was then translated onto business cards, presentation templates, letterhead paper and bespoke mail signatures. Following the logo came the website.
The challenge with such intricate content was getting Dryad’s brand message across simply, quickly and informatively so that anyone interested in their work could quickly comprehend their overarching aim.
We achieved this result with an animation explainer video. Our voice over script reimagined their fire detection technology as ‘The beating heart of the forest’, as we carefully depicted the narrative around which Dryad was formed. We then developed animated characters, forest scene animations and highlighted Dryad’s business message of ‘connecting the natural world’.