Your brand goes beyond your business name and logo; it's a reflection of what your business offers and the perception people have about your company. And when you can project the right perception (branding), you grow your company's reputation, thereby taking your business to the next level.
So, how can branding help my business?
Branding Develops Recognition
One of the significant benefits of branding is what it does to a company's identity. With a logo – a primary component of branding – serving as the 'face' of your business, people can recognise your company instantly. A well-designed logo backed by impeccable branding efforts can be a major component in leaving a lasting impression of your company on your audience.
A perfect example is the CocaCola logo that can be easily recognised from a mile away. One of the many aspects that makes it incredibly recognisable is that it hasn't changed over the years. It has become and remained a household staple with the constant repetition of the same message and branding, making it an iconic and a recognisable logo and brand.
Branding Improves Advertising
Branding is another subtle marketing campaign strategy: your brand influences any audience and medium your marketing strategy targets. Your brand is what stays with customers when you aren't there.
Jeff Bezos – “Branding is what people say about you when you’re not in the room.”
Regardless of how much you put into ads and marketing campaigns, you still can't be everywhere to speak for your products or services – your brand does that for you. With the right brand, you can gain more market share and take your business to the next level.
Branding Generates New Customers
Since you can't always be there each time people come in contact with your product, a well-designed brand can help you convert prospects by referrals. Professional marketers understand that increasing sales isn't all about ads, but by giving people the best wrapped with excellent branding and spreading the good news.
One common thing about significant market shareholders in various industries is that they've established their industries' authority with their strong brand. When customers observe that you are consistent in offering the best, your brand is used in their word-of-mouth referral.
Branding Helps You Gain Loyalty in the Market
Advertising for new customers is one thing; keeping them is another thing. The competition across industries is getting more challenging by the day, and the battle for recognition is a significant issue. Your customers today might be competitors tomorrow.
Even if you keep offering the best in the market, you need a remarkable brand to act as your avatar so customers can be sure they are going for their 'choice.' When you've gained customers' trust, your brand helps you keep it.
Branding Builds Financial Value
A strong brand is seen as a guarantee for future business. You can quickly get investors if you have a well-recognised brand. Your brand strength is also a consideration for banks before servicing your loan request. This means that your brand can put you in an excellent position to source loans for expansion.
It is reasonable to say branding is everything. Your business cannot grow to its highest without an excellent brand. It gives your business a 'face' and a 'personality,' otherwise, your products are just floating in the market. Investing in your branding brings an added value to your business and a higher return on your investment, which as a full-service agency, we have seen first-hand with our clients countless times and as has been claimed by research done by the Design Council.
This is why we love helping businesses with perfecting their branding so they can be visible in the best way possible.
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