We'll Make Sure All Assets Are Consistent With Your Brand
Updated: Oct 13
A campaign can involve several designers, writers and internal teams. They need the same approved brand files and a clear brief to produce work that belongs together. A creative agency can work alongside your in-house team, helping apply those decisions across different formats.
"A well-developed style guide is an essential tool for establishing brand identity."
-Forbes
Explore Magnetic’s branding services.
Make the guidelines usable
Develop Brand guidelines
Useful brand guidelines explain how to apply the identity to everyday work. Include the approved logo files, colour values, type hierarchy and examples of common layouts. Keep the guidance accessible to everyone who creates or approves content.
Pay Attention to Brand Culture
Your brand’s voice is one of the most vital necessities to having a consistent, well regarded business. As an agency, we research to be able to understand and embrace the brand as our own so the branding experience will be more consistent for customers.
Deliver Marketing on a Higher Level
A customer may encounter a social post, a landing page and a proposal before speaking to you. Those materials should describe the same offer and feel connected. Check the message and the visual treatment together when reviewing campaign work.
Interacting with consumers through a consistent brand voice and aesthetic is a key step to obtaining respect and trust as a business. Hire an agency: we strive for visual cohesion.
Check each asset before release
Use a short review against the brief and the current brand guidelines:
Logo: use the approved version, with enough clear space and contrast at the size it will appear.
Typography: check the font, heading hierarchy and readability on the intended screen or printed page.
Colour and imagery: use the agreed palette and image treatment, including any partner-brand requirements.
Copy: check product names, the offer and the call to action against the approved message.
Delivery: check dimensions, file format, links and which version has been approved.
Give one person responsibility for resolving conflicting feedback. If an exception is needed, record why it was approved and where it applies. That prevents a one-off campaign decision from quietly becoming the rule for every future asset.
At handover, supply editable source files and final exports in clearly named folders. Retire superseded versions so the next project starts with the right material.
Ready to learn more about how working with us can truly put you ahead of the curve and grow your brand? Get started.
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