I mean, who isn’t online nowadays? Everyone and their grandma surfs the internet and have a social media account of some sort, right? But what has that got to do with your business? Well, everything actually. Being in the industry means we’ve encountered a lot of misconceptions about businesses who don’t conduct business online not needing an online presence. Maybe once upon a time that was true, but not anymore. If potential clients don’t see you online, you could really be losing out on the opportunity to increase your customer base and get the word out about your business.
Here are a few of the myriad of reasons why your business needs an online presence as a small business:
Make It Much Easier for Potential Customers to Find You
Be it a local yoga session or the most authentic restaurant in a small town in the south of Italy, Google is the first place people search for with what they need. Being searchable in the online space will give you a competitive edge without a doubt. To put it simply, building an online presence is essential because your competition is probably building an online presence as you’re reading this if they don’t already have one! In the spirit of playing the game fairly, give your ideal customers the chance to find you and enjoy your services. Don’t hide behind fear of the online space.
An Online Presence Helps Build Relationship and Consumer Trust
If you’ve read our Branding Consistency article you’d know how important it is to build consumer trust. There are many ingredients that contribute to building a relationship with your customers and one of them is an online presence. Having a space for your customers to be a part of your brand narrative means that you’ve opened a funnel of communication between you as the business owner and them as customers and potential customers. Your online door is open for them to enter and exit as they please.
It Showcases Your Products and Services on Different Platforms Targeting Your Ideal Customer
Taking into the consideration the great world of SEO, showcasing your products and services and selling them could be as easy as A, B, C. There are people out there who need what you have to offer and being available for them in different spaces could mean that you’re guaranteeing a sale. Whether it’s a portfolio or testimonials from clients on a website or social media platform, it has never been easier to let the world know what you have to offer. With a few simple clicks, your customers can see what you’re all about. They can even do this outside of business hours! An online presence is an extension of your brand that never sleeps.
Building and having a worthy online presence is essential to growing as a small business and being visible to your ideal customer.
Here at Magnetic we love helping small businesses elevate their presence and start showing up in the online space with authority and with the right image. Book your free discovery call to discuss building a professional, converting website or a social media presence that will start getting your results.