Why Should You Choose a Small Agency As Your Design and Comms Partner?
Updated: Oct 13
A small agency can make it easier to speak directly with the people doing the work. The useful question is whether its skills, availability and working style fit your project. Team size alone does not tell you how well an agency will deliver.
Understandably, it can be tempting to go for big agencies, especially if you manage a big company. However, here’s why choosing a small agency can actually be the answer you’re looking for.
Reasons to Choose a Small Agency for Your Design and Comms Partner
Provide Individualised Service
Ask who will work on your account and who will make decisions with you. Direct access can help when a brief needs clarification or feedback needs a quick discussion. Agree how often you will meet, where feedback will be collected and who gives final approval. A personal relationship is valuable, but the working arrangements should also be clear. Check response expectations and escalation contacts before the project starts.
Value Your Company
To a small agency, providing you the best service is the utmost priority. It all comes down to relationship building being at the heart of what we do and the services we provide. We recognised the importance of providing value every step of the way and creating an environment that suits each client.
Questions to ask before appointing an agency
Relevant experience: can the team explain its role in a comparable project and show the work it produced?
Delivery team: which skills are available in-house, and when would external specialists be involved?
Capacity: how will the team cover your deadline, overlapping projects and planned absences?
Scope: which deliverables, revisions and approvals are included, and how are changes agreed?
Handover: will you receive the source files, access and instructions your team needs afterwards?
Use the same brief when comparing proposals. A lower fee may cover fewer formats or less project management, so check what each quotation includes before deciding.
For a large rollout, ask how work will be checked across languages, channels and markets. For a single specialist task, a smaller, focused engagement may be enough. Choose the arrangement that fits the work and the level of coordination your team can provide.
Final Thoughts
Explore Magnetic’s creative and marketing services.
For a small agency; we are determined to give you the best. If you'd like to connect click Get started. Or, If you have a project in mind, set up a meeting with a member of our team.
If you’d like to chat with us right now, click on the messenger icon in the bottom right to talk to a team member live.
