EL GOUNA TURKISH GTM —
El Gouna had plenty to offer Turkish travellers, but little recognition in the market. Its coastal town, luxury hotels and experiences were already there. We needed to understand who would consider its premium Red Sea lifestyle, what they wanted from a holiday and what might hold them back, then give them a reason to choose it.
The challenge
EL GOUNA TURKISH GO-TO-MARKET CAMPAIGN
We developed the go-to-market strategy through research into the market opportunity, key audiences, travel motivations and barriers. Those insights shaped the positioning and channel choices, then took creative form as three holiday paths: social, active and relaxed.
Each guided the messaging, native creative and paid social targeting across Turkish and English language ads. We built a dedicated landing page around the same paths, with clear navigation and rich content helping visitors explore the experiences and hotels that suited their kind of holiday.
How we navigated it
El Gouna gained a clear route into the Turkish market, with research shaping its positioning, creative and ways to reach travellers. The work gave people distinct reasons to discover the destination and explore a holiday there. In just the first four months, paid media generated 16.6 million impressions, over 482,000 link clicks and more than 378,000 landing-page views across campaign destinations.
What changed
