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This week, let’s explore how the events industry can benefit from 360 panoramas. (For an introduction to 360 panoramas, check out our first blog post) Events can use 360 panoramas to show the inside of venues, allowing users to see the different services on offer. They can take a tour of the various locations and their amenities to help decide if the location is appropriate for their desired need. If somebody is planning a special occasion, it’s important they choose the righ

Augmented Reality can offer huge benefits to those in the Events Industry. AR allows you to add a whole new dimension to your print material. (Check out our introductory video on AR here). A great advantage of AR is that it allows you the opportunity to provide loads more detail about a particular aspect. For example, you can embed AR into your venue catalogues so that when people scan it they are able to see a variety of additional information. You can embed 360 panoramas to

From 22 January until 11 February, the Getty Images Gallery (Eastcastle Street, London) will showcase Year in Focus. This photography exhibition aims to show relevant events which occurred last year, worldwide. A selection of 60 images was made from 16’000 news events, 28’000 sports events and 50’000 entertainment events covered by Getty photographers. Pictures show the Ebola epidemic in West Africa, the ongoing conflict in Syria and the World Cup, just to name a few. Want to

The planet's magnetic field is becoming less stable, and the poles are shifting the scientists say. Well, we are not surprised! As we keep magnetising and keep completing projects for our clients from all around the globe, this is a bit of an expected result. Magnetic was one of the select few companies to exhibit at the British Technology Summit in Istanbul on 27 November 2014, and at Bakutel2014 in Baku, the capital of Azerbaijan between 2-5 December 2014. With our innovati