New businesses often struggle to invest into their branding because they are mostly unaware of all risks of doing it themselves. We understand that when starting out it may seem more appealing to save that money into other marketing efforts and to whip up a logo and brand board internally. However, understanding the harm this may cause in the long run may put matters into perspective.
As a new business owner, it might seem easy to handle your branding yourself, but there are so many risks to it. A business branding is a project that is expected to serve in the long run. Without a branding strategy and implementation, you might fall into the trap of constantly changing your brand and end up losing the trust and loyalty of your customers.
What Are the Dangers of a DIY Branding
It easy to disregard the aspects of your business that aren't directly involved in generating income at the early stages. Things like your logo, website, branding, marketing, and so many more, might not seem crucial at the beginning. Still, they define your business in the long run.
Your brand is your business identity. One of the primary reasons businesses keep customers for decades is because their customers become attached to not just their products or services but also their brand. Your customers will always want to identify with your product or service if they choose it over your competitors.
Both existing customers and prospects won't trust a brand that keeps changing their brand name, logo, website, or message. It takes years to build a strong brand, and one of the main elements of maintaining it is being consistent in your business image and message – brand.
In conclusion, your branding is what speaks for you 24/7 across the world, even when you're in the room. It is the story you are selling, which makes it crucial to getting it right.
Book your free discovery call with us to learn how we can help you create a branding strategy and branding collaterals that will appeal to your ideal audience and go the distance.