Your Ultimate Branding Checklist

We get that branding isn’t everybody’s zone of genius, but we assure you it’s within ours. This is why we’ve compiled this branding checklist to help you assess your brand’s market positioning and self-audit.


As you go through each item as yourself:

  • Is this item true to your brand?

  • Is it helping you achieve your goals?

  • Does it portray the right tone and image?

  • Is it helping you connect with your ideal audience? Does it align with your brand identity?


After you evaluate each item, check it off accordingly. This will help you assess what you need to work on for your branding to be truly powerful and start doing the work for you.



Brand Messaging

  • Area of expertise

  • Vision

  • Values

  • Ideal client avatar

  • Unique selling point


Brand Identity

  • Logo

  • Variations of the main logo

  • Brand colours

  • Typography suite

  • Typographic hierarchy

  • Style guide

  • Brand strategy

  • Brand pattern


Brand Fundamentals

  • Brand story

  • Brand personality

  • Photography style

  • Professional headshots

  • Business cards

  • Tone of Voice

  • Website copy

  • Website design

  • Brand keywords

Brand Marketing

  • Social media strategy

  • Social media templates

  • Social media graphics

  • Informational PDFs

  • Packaging design

  • Pricing list

  • Contracts

  • Invoice designs



Need help with any of these branding aspects to create a cohesive brand? Get started. Or, If you have a project in mind, set up a meeting with a member of our team.


If you’d like to chat with us right now, click on the messenger icon in the bottom right to talk to a team member live.


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