We get that branding isn’t everybody’s zone of genius, but we assure you it’s within ours. This is why we’ve compiled this branding checklist to help you assess your brand’s market positioning and self-audit.
As you go through each item as yourself:
Is this item true to your brand?
Is it helping you achieve your goals?
Does it portray the right tone and image?
Is it helping you connect with your ideal audience? Does it align with your brand identity?
After you evaluate each item, check it off accordingly. This will help you assess what you need to work on for your branding to be truly powerful and start doing the work for you.

Brand Messaging
Area of expertise
Vision
Values
Ideal client avatar
Unique selling point
Brand Identity
Logo
Variations of the main logo
Brand colours
Typography suite
Typographic hierarchy
Style guide
Brand strategy
Brand pattern
Brand Fundamentals
Brand story
Brand personality
Photography style
Professional headshots
Business cards
Tone of Voice
Website copy
Website design
Brand keywords
Brand Marketing
Social media strategy
Social media templates
Social media graphics
Informational PDFs
Packaging design
Pricing list
Contracts
Invoice designs

Need help with any of these branding aspects to create a cohesive brand? Get started. Or, If you have a project in mind, set up a meeting with a member of our team.
If you’d like to chat with us right now, click on the messenger icon in the bottom right to talk to a team member live.
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