SERVICES / EVENTS AND EXPERIENTIAL
Events and experiential
We design events, activations and physical experiences that give people a reason to be there and something to do once they arrive.
That can mean a product launch, conference, pop-up, destination experience, brand activation or multi-market event programme. Magnetic brings strategy, creative, content and production together around the audience, setting and purpose of the event.
What we help with
01
Event strategy and creative
An event needs a clear reason to exist before the design begins.
We define the audience, purpose, message, format and guest journey, then develop the creative direction that gives the event a recognisable point of view.
02
Brand activations and experiential campaigns
An activation should give people something specific to see, do, discuss or share.
We create campaign ideas and physical experiences that connect the brand to the setting, audience and wider marketing plan.
03
Launches, conferences and summits
Large events have many moving parts and very little room for confusion.
We shape the story, visual system, content and touchpoints across invitations, registration, stage screens, speaker support, signage, social content and follow-up communications.
04
Pop-ups and destination experiences
A physical space can carry more than a logo on a wall.
We design pop-ups, hospitality experiences, destination activations and temporary environments around how people will move, interact and spend time there.
05
Event content and production
The event itself is only one part of the experience.
We create the graphic, motion, video, print, presentation and social content needed to build anticipation, support the event in the room and keep the idea moving afterwards.
06
Multi-market event programmes
International programmes need a shared idea without forcing every market to behave in exactly the same way.
We establish the central creative direction, then adapt the experience, content and production for each location.
What the work can include
Depending on the brief:
Every project is scoped around the purpose, audience, setting, timings and practical requirements of the event. We make the decisions and responsibilities clear before production begins.
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Event and experience strategy
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Event concepts and creative direction
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Brand activations
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Launches, conferences and summits
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Event identities and visual systems
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Stage design and screen content
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Speaker decks and presentation materials
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Print, merchandise and event collateral
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Video, motion and social content
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Production planning and supplier coordination
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Yeni Rakı: World Rakı Week
World Rakı Week began as a London celebration and grew into a multi-market programme of events, content and physical experiences.
We developed the campaign strategy, creative direction and production across eight events in London. In 2024, the programme reached 10 cities across five countries over seven days, with multiple sold-out events, a 2.5k increase in Instagram followers, a 20% year-on-year increase in Yeni Rakı shipments and trade partners in four new countries joining the following year.
El Gouna x Aston Villa
El Gouna’s partnership with Aston Villa created visibility, but the bigger opportunity was to let people experience what the Red Sea destination actually feels like.
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We developed the event and experiential strategy across press day and matchday at Villa Park, connecting hospitality, the fan zone, live stage, VR, AR, competitions, stadium media, print and wayfinding into one journey. The activation reached more than 800 hospitality guests and contributed to 5,041 competition registrations and 2,335 consented leads.
Selected event and experiential work
Experience design connected to the wider campaign
An event rarely starts when the doors open. It may need a campaign beforehand, a clear brand idea in the room and content that keeps working afterwards.
Magnetic combines events and experiential work with strategy, brand, graphic design, digital, video, augmented reality and marketing. That means the event can connect to the wider customer and campaign experience rather than sitting apart from it.
Magnetic has teams in London and Istanbul. For international programmes, we can establish what should remain consistent and where local audience behaviour, language, venue or cultural context needs a different response.