SERVICES / GRAPHIC DESIGN
Graphic design
We design the things people read, hold, share and present. That includes print, campaigns, presentations, reports, decks, editorial work and physical brand materials.
Magnetic is a graphic design agency for teams that need ideas to hold together across formats. We connect the brief, visual system and production detail so the finished work is clear, consistent and fit for how it will be used.
What we help with
01
Print and campaign collateral
Campaigns need more than one strong image.
We create the printed and physical materials that carry the idea into the places people encounter it, including brochures, posters, leaflets, invitations, direct mail, point-of-sale materials and campaign toolkits.
02
Presentation and deck design
A good presentation helps people follow the argument.
We design pitch decks, sales presentations, speaker decks, internal presentations and event materials around the audience, the content and the way the deck will be used.
03
Reports and editorial design
Reports have to make information easier to read without flattening the detail.
We structure long-form content, establish a visual hierarchy and design the layouts, charts, diagrams and supporting graphics that help readers find their way through it.
04
Brand toolkits and templates
Teams often need to produce work after the main project has finished.
We create practical templates, layout rules and reusable components that help people work consistently across presentations, documents, campaign materials and internal communications.
05
Packaging and physical applications
Packaging and physical materials have to work in the hand, not just on a screen.
We develop the visual direction, artwork and production-ready files for packaging, stationery, merchandise and other branded objects where the format and finish are part of the experience.
What the work can include
Depending on the brief:
Every project is scoped around the audience, format and production requirements. We use the information and brand assets you already have before recommending anything new.
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Creative and art direction
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Campaign collateral
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Brochures, leaflets and invitations
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Presentation and pitch deck design
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Speaker and event decks
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Annual reports and corporate reports
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Editorial and publication design
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Infographics, diagrams and data visualisation
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Brand templates and document systems
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Packaging and production artwork
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Signage and event graphics
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Print specifications and supplier-ready artwork
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Content adaptation across formats
Lee Kum Kee - Let’s Panda
Lee Kum Kee needed its European campaign with DreamWorks’ Kung Fu Panda to feel consistent across markets, formats and physical touchpoints while staying true to both brands. We created the campaign’s graphic design system and adapted it across packaging, print, point-of-sale materials, merchandise and digital assets, giving the idea a recognisable visual language wherever customers encountered it.
The London Pub
The London Pub needed a visual language that could capture the familiarity of a British pub without falling back on the usual clichés.
We developed the graphic design across campaign artwork, posters, menus and printed materials, creating a flexible system that gave the venue a more distinctive presence while still feeling recognisably local.
Selected graphic design work
Graphic design connected to the wider brand
Graphic design often carries a larger piece of work. It may need to express a new position, support a campaign, explain a proposition or make an event feel coherent.
Our strategy, brand, digital, marketing, video and events teams work closely when the brief requires it. That means the deck, report, printed piece or event graphic can support the wider idea rather than becoming a separate visual exercise.
Magnetic has teams in London and Istanbul. For international work, we can establish what should remain consistent across markets and where language, culture or production requirements call for a different response.