Are you wondering why your website traffic suddenly dropped? Or has it never picked up to begin with? You’re saying everything you think you should but the conversion rate is very low. Why? SEO, the secret recipe to many successful websites and also the downfall of many small businesses. Don’t take it to heart though, it’s easy to fall within the cracks of the pesky search engine and we’re here to help you unlock the 4 SEO secrets, which could be holding your ranking hostage.
SEO is a long-term strategy and keeping content fresh is a must. When people are on the search engines looking for the exact information you have, possibly being your ideal customers, they want up-to-date and accurate information. conduct research. Recency is becoming an increasingly important ranking factor in Google’s search algorithm and for good reason—your audiences don’t want to waste time reading dated content.
Using the right words in the right places because one without the other can affect your SEO ranking. To improve the ranking for keywords it’s important that the same words are present in the main body and page titles. People turn to search engines when they have questions and when they arrive at your website, they’re likely looking for immediate answers. If your website structure doesn’t allow for this, they’re very likely to leave without looking around. To improve the chances of longer browsing attach a blog or news feed to your site and create content around the keyword topics.
It’s all about the meta descriptions! They’re more than often overlooked with the focus being placed on optimising elements but meta descriptions offer a huge boost in ranking. Your meta descriptions provide previews of your website, which is your brand’s perfect chance to set itself apart from competitors on search engine results pages and encourage click-throughs to your website. So, yes, with the write meta- descriptions you can boost your SEO and drive more traffic to your website.
It’s important that you build authority in your industry through all the SEO keyword tips in order to increase website traffic. Authority building can be done by creating great content that provides so much value that other high-authority websites reference it. The ability for a piece of content to earn natural links that positively contribute to a website’s link graph is directly proportional to that content's value. In other words, the more valuable the piece of content is, the easier it will be to earn high-value links and increase Google traffic.
Feel like you’re getting sucked into the world of SEO and not sure how to navigate through it? Book your free discovery call with us to discover how we can be you website consultants and help you scale your business.